Tag Archives | Consumer Market
The fast-moving consumer goods (FMCG) sector represents one of the largest industries worldwide. Also labelled […]
Africa is currently home to one billion people, presenting a massive potential consumer market. Furthermore, […]
When it comes to telecommunications, Africa is a continent of great opportunity. With at least 500 million potential mobile subscribers, it presents a massive consumer market when compared with the slowdown in subscriber growth in the rest of the world. With only a 55% penetration mobile penetration rate across 22 African markets, due to factors such as cost, interest by foreign investors in this market continues to grow at a steady pace.
Africa’s rate of urbanisation and the development of cities has been slow, but the rise of emerging African cities has coincided with the continent’s growth and rejuvenation …