Seven reasons to be optimistic about Africa

Seven reasons to be optimistic about Africa

When I meet young Africans who have graduated from overseas universities, I’m struck by their excitement for Africa. They have a vision for their countries of origin, and a passion to return to, and invest in, their homelands. This new desire for engagement is a sign of incredible optimism and hope. There are many other signs of hope. The reason

1.     A communication revolution, a data revolution

The communication revolution is a boon for Africa. The rise of social media will lead to more transparency and more sophisticated forms of democracy, both in Africa and elsewhere. Citizens now have extremely powerful tools to hold leaders to account and ensure funding is correctly channelled. The communication revolution has spawned a data revolution, and mobile phones will help Africa catch up with other continents in the gathering of data. Africa sorely needs more, and better, data collection. I’m confident that new technologies will help level the playing fields and give poorer countries a chance to generate the data they need for better decision-making. In 2001, only 25 million Africans had a mobile phone subscription; today, Africa has over 650 million subscriptions.

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About Femi Oke

Relentless passion for creativity and digital acumen to help a professional services firm thrive in the digital space. Femi is an individual with a rich experience on regional African knowledge, its diverse business culture and he understands the continent’s economic drive. He thrives on selfless service and lasting mutually beneficial relationships with colleagues and especially clients encountered in the course of his duties. He is creative, practical and self-motivated with business judgement in corporate, brand and strategic communications, social, digital & traditional media and executive profiling. Roles in the firm include New Media, Digital Communication, Corporate Communication, executive profiling and Brand Management execution. Working on the multi-million dollar Africa high growth market project stands out for femi; besides this, managing all KPMG’s digital communication for the World Economic Forum on Africa is another project that gives him great delight. Femi holds a Masters Degree in Global Marketing from the University of Liverpool.

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